Paradigme, a fragrance that transcends traditional preconceptions by asking – what if there’s another way? A question as an invitation to experiment and open new perspectives.

Paradigme Eau de Parfum expresses sophistication and avant-garde in an unexpected masculine ambery woody scent.

The warm sensuality of ambery woods is entwined with a green bourbon geranium, uplifted by a fusing Calabrian bergamot heart. ​

The Prada Paradigme bottle invites curiosity with an architectural silhouette of elegance and an avant-garde statement through the tilted Prada triangle. A bottle lacquered in a black to green gradation, the house’s iconic color.

Exchange/Refund policy

Once the original packaging has been opened we are not able to exchange or refund this item, unless faulty.