Established in 1913 as a leather and luxury goods company, today the founder’s granddaughter, Miuccia Prada, provides visionary creative direction for the house, alongside her husband and co-CEO, Patrizio Bertelli.
In 2003 Prada delved into the world of perfumery. Celebrations of exquisite materials and high craftsmanship, Prada fragrances are composed of time-honored materials employed in innovative ways, witness Prada Amber (2004) and Infusion d’Iris (2007). Both of these noble perfumery ingredients were “rewritten” in Prada’s distinctive style to create resolutely contemporary fragrances.
In the years since, the brand’s values have been translated into olfactory experiences that fascinate perfume-lovers the world over. Prada Candy (2011), for example, expresses a new femininity through an unexpected trinity of musk, benzoin and caramel, in excessive proportions. Prada Luna Rossa (2012) for men is inspired by the world of extreme sailing, with its pursuit of excellence and passion for innovation.
