Founded in Milan in 1913 by Mario Prada inside the iconic Galleria Vittorio Emanuele II, the house of Prada stands as a globally preeminent pillar of Italian craftsmanship, avant-garde intellect, and uncompromising luxury. Built on an enduring legacy of refined material innovation, architectural discipline, and quiet provocation, the maison continuously redefines the codes of modern elegance. Every creation reflects an exceptional harmony of traditional savoir-faire, conceptual daring, and timeless Milanese distinction.