Armand Basi

Armand Basi is a Spanish fashion and lifestyle brand. It was founded by Mercedes Basi who opened her first store in Barcelona, Spain, in the 1940s. She specialized in knitwear made of high quality Scottish yarn.

The first real fashion collection that encompassed all kinds of ladies' wear was presented in 1986. Since then several lines of ladies' wear and men's wear, shoes, bags, accessories, watches, sunglasses, belts, homewear and fragrances were launched. Today the brand aims at middle and upper middle class young professionals of both sexes in the age group of 25-35. The creative heads behind the fashion and lifestyle brand Armand Basi translate their concept of urbanity, individuality, modernity and style into fashionable garments that appeal to their targeted customer base.

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