Guy Laroche

Guy Laroche a French fashion designer and founder of the eponymous company.
Laroche was born in La Rochelle, and began his career in millinery. From 1949, Laroche worked for Jean Dessès, eventually becoming his assistant. In 1955, he visited the U.S. to investigate new ready-to-wear manufacturing methods. 1956 or 1957, he founded a high-fashion atelier at 37 Avenue Franklin Roosevelt, Paris.

Known as being humble and gracious—as opposed to the haughty nature of most Parisian designers—he designed haute-couture, but practical clothing for women. For the American market, he was one of the first to create separates.
In 1961, he moved to larger quarters, a townhouse at 29 avenue Montaigne, Paris; opened a boutique there; and introduced his first ready-to-wear collection.
In 1966, Laroche introduced Fidji, his first women's fragrance; designed men's ready-to-wear; and opened the Guy Laroche Monsieur boutique. He created other fragrances, such as: Drakkar, J'ai Osé, Drakkar Noir, Clandestine, Horizon, and Drakkar Dynamik.

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