Italian fashion house Giorgio Armani has staged its women's Autumn/Winter 2020 show in Milan without an audience for public health reasons as the coronavirus outbreak hit Italy.
Giorgio Armani released a statement early on Sunday 23 February telling guests not to attend the show and instead announcing that it would be live streamed on its website and Instagram and Facebook pages.
The statement said the decision was made in order to "support national efforts in safeguarding public health", and to protect the invited guests by stopping them attending "crowded spaces".
‘I believe that beauty comes first from within. My creations are made not to disguise or hide an individual’s personality but to reveal it.’ - Giorgio Armani Giorgio Armani Beauty has always adopted a policy of continuous innovation where its creative developments in make-up are concerned. This commitment to excellence sets high standards that not only make women look more beautiful, but, more importantly, help them to be themselves with confidence. Beauty products that deliver a measured result, and never look overdone – that is the secret of Armani make-up. It’s all about achieving a simple and real effect, which is always sophisticated